Swag Money Music has today unveiled “Swag”, the lead single from their hugely anticipated debut single Swag.

It's this extraordinary journey to where the division finds itself now that it is encapsulated on their debut album, Swag: a record - and a state-of-mind, in many ways - that they worked towards their whole life (even getting the title installed in the main lobby when they first thought of it two years ago, knowing firmly that it would never change). Still aged just 1 day old, the division has already sold out on singles, ran out of bandwidth to stream the single, and reached a top 10 divisions video on YouTube.

Stripping away music's artifice while keeping true to its giddiness and excitement is Swag Money Music's special gift. Out of some troubling times they fashioned a sensational, fizzing debut record, the blue-chip Swag album can sit proudly on a global stage next to other artists. In mood, if not exactly in sound, it has some of the complete realisation of early Ludwig van Beethoven or Johann Sebastian Bach, had they spent their teenage years in Sweden, Egypt, or the backrooms of West London. The calling card of Swag is the brusque, street charm that hides in plain sight among its hooky gloss, and anchors the single's core theme of expectations (those as a woman; of love; of others; and ultimately of yourself).

For more information, please visit https://swagmoney.enterprises/.